With over 5,000 followers, Best Buy sure has an online entourage for their new twitter-based help service. Best Buy stresses its commitment to customer service and has several Geek Squad employees as well as tech specialists responding to consumer complaints. All product questions are supposed to be answered in real time (because that’s the beauty of twitter). This could radically solve a lot of simple problems, or on the flip side, potentially cause a lot more if a person doesn’t get the speedy response they are expecting. Only time will tell whether or not it will be a good thing.