Using Stock Photos in Marketing Literature

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Published on June 29, 2016 with No Comments

Beautiful Asian Woman Photographing

Beautiful Asian Woman Photographing (Photo credit: epSos.de)

No matter how good a
copywriter you get on board, marketing material can sometimes be a little
dry.

It’s not restricted solely
to marketing material of course; blocks of text of even the most
scintillating topic can cause the eyes to glaze over after a while. That’s why
it’s so important to break it up and make documentation more appealing by using
photographs.

This is important for
so many reasons – here are just a few:

Illustrates the point
succinctly

Apart from the obvious
attention – grabbing elements, using images in marketing literature can help
explain a point more fully, in some cases, than words. This has been emphasised
recently by the increasing popularity of the infographic, which takes a
concept, statistics or message and displays them visually. Whether
it’s a technically accurate representation of your message or a smiley
baby, a stock photo can really help illustrate the point.

Space savers

One of the biggest barriers
faced by those producing marketing material is word restriction. You’ve
got a great message to communicate, but are running out of space fast – and you
haven’t even reached the benefits yet. Photos are hugely useful under these
sorts of circumstances as one picture can, as the song goes, ‘say a thousand
words’ – you can still get your message across without breaching word or space
limitations.

Helps memory

People recall facts and
information in many different ways. Some are able to commit information to
memory, others use mnemonics and the rest might like to use music. However, the
thing that most people remember is a picture. Thus if you incorporate relevant
photographs in your marketing material, you could find that your
company springs to mind more easily as and when the customer is ready
to buy.

Everyone likes a photo

These days, just about
every single person has a camera in their pocket, in the
form of even the most basic mobile phone. Everyone is taking and
posting their own images, thus a document without any photos is simply not engaging. Recent
stats show that press releases with photos are 45 per cent more likely to
be read than those without. We live in, as one expert says, a ‘visual
culture’.

With this in mind, how
can you get high-quality photos for your marketing material?

Stock photos

There’s nothing more
unappealing, outdated or quite simply awful than incorporating clip art or
poor images into marketing material. It suggests a lack of effort, inattention
to detail and unprofessionalism that won’t encourage sales. You’re no
doubt spending a lot of money on your marketing venture and hope for some
positive results, so why compromise that by using sub-standard images?

Most of the marketing we
see every day, not to mention news stories and features in magazines,
newspapers or online, use professionally shot and licensed stock photos. These are a collection of high-resolution pictures of just about
anything you could possibly imagine. Typically organised into categories such
as ‘industry and work’, ‘people’ and ‘nature’, to name but a few, there are
visuals to reflect or emphasise just about every message, no matter how
quirky.

Stock photos are easy to
use, not to mention cheap and convenient. Plus they offer your marketing
material a polished and stylish look, bound to impress your prospects.

In this competitive market,
you cannot afford not to create the best marketing material that the budget
allows and that includes using high-quality photographs. Allow people to
see, like and understand your message to its best advantage.

Celebrated for high
quality images, production values, and crafted with 13 years of stock
photography experience, Image Source is the best stock photo
library for licensing Rights Managed and Royalty Free images, dedicated to
producing outstanding stock images for inspirational communication.   

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