Facebook has more than 750 million active users, which technically means that your chances of reaching a large audience through Facebook should be quite high. But even as you labor to create a great Facebook page for your fans, your popularity actually depends on your EdgeRank. If your EdgeRank is low, your news and updates won’t show up in your friends’ Facebook newsfeed. It’s kind of like when you were in high school trying to attract attention from the popular kids and they barely knew you existed. Okay, so that line of reasoning doesn’t fly if you were the popular kid. Regardless, if you’re doing everything else right, you don’t want a low EdgeRank to hold you back.
One key to your EdgeRank is your “affinity.” The more your friends “like” the stuff you post, the higher your affinity – but it only works one way. It’s not about whom you like, but about who likes you. Then there are levels of interaction. If someone just clicks a button on your page, it requires very little interaction. If they actually have to type something, well, you can see where we’re going with that. The third element in your EdgeRank is “timeliness.” You’re smart. We don’t have to explain that. So if you want your Facebook page to do more for you, you can try to improve your rank by constantly attending to your page with updated information that encourages higher interaction and sharing. Or you can just have fun with it.
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